Published
March 2004:
Group Seeks Upgrade of STATE's Image, Identity
 With
California's oldest public institution of higher learning
facing a budget crisis, dwindling donations and the potential
loss of its 111-year-old football program, a group of alumni
and students calling themselves "Spartans for State"
has submitted a proposal to San Jose State University calling
for a more state-oriented identity and image for California's
original State school.
The proposal asks the University and Spartan Athletics Department
to consider using the abbreviation "STATE" as the
core brand for Spartan athletics, particularly football, to
elevate its importance and broaden its appeal to a more statewide
and CSU-wide audience. San Jose would still be used as a secondary
brand. The group notes that equivalent schools in other states,
like Oklahoma State, pictured above, have used the "STATE"
brand to achieve much greater success than San Jose State
has been able to achieve. For more information on Spartans
for State, visit the group's website.
Other Article Archives:
San Jose State - Preservation
of State Identity
SJSU's Anti-Spartan
Professors
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