CSU Restoration in San Jose
to honor the original California State
believe restoration of its original California State identity
could be an important step in San Jose's development as a
University at this time. Many believe this could enhance the
value of the degrees the school grants and help unify and
elevate the entire fragmented CSU system. Those who believe
this have developed the folowing proposed program to achieve
1. Restore Dual State-City
Identity - Like most major state universities, San
Jose should have a dual state-city identity, allowing students
and graduates who don't care for the provincial "SJSU"
identity the freedom of choice to market themselves as CSU
graduates. To accomplish this the school should restore the
words "California State University" as an alternate
identity or in some other manner, while also maintaining a
strong San Jose identity. The school should also try to phase
out "San Jose State" in favor of "San Jose"
(similar to the UC Berkeley's use of "Berkeley").
1862 - Stop dishonoring the State of California and
restore recognition of the school's authentic year of establishment:
3. Restore Marketing Integrity
-- Restore recognition of San Jose as the "oldest
public institution of higher learning in California" and
discontinue use of the false and inconsequential "oldest
public institution on the West Coast".
Eureka Seal -- Restore San Jose's historic Eureka
Seal as an important symbol of the University.
5. Market San Jose's
California Primacy -- Celebrate and heavily market
the school's California identity, including its status as
the oldest California institution of higher learning and original
CSU, instead of attempting to hide and obfuscate this status
is currently done by "SJSU".
6. CSU Reintegration
-- Reintegrate San Jose with the rest of the CSU system, promoting
the school's status as the oldest CSU and forging alliances
with other schools for development of a powerful "California
State" identity to rival the "California" identity
promoted by the oldest UC campus in Berkeley.
7. "Desination" Residential
Campus -- Promote the development of San Jose's CSU
as a residential "destination" campus, instead of
as a city college commuter school as is currently done. This
incudes promoting redevelopment of the campus area, particularly
with respect to student-oriented housing and retail.
8. Geographical Diversity --
Use the school's restored California State identity
to promote greater geographical diversity among its incoming
students, and a higher percentage of traditional college age
9. Increase Admission Standards --
Once recognition and interest in the school starts
to increase as a result of its more nationally and internationally
recognizable California State identity, slowly increase admission
standards to help secure San Jose's reputation as an insitution
of academic excellence.
10. No More CSU Campuses -- Stop
CSU 'brand dilution" by convincing the CSU Chancellors
office not to create any more CSU campus, at least until the
oldest one is able to establish a solid CSU identity.
State University, San Jose, Police Department badge, an important
symbol of San Jose's ongoing identity as a CSU campus.
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